Your Reebok

Reebok was looking for an exciting way of engaging consumers with the brand.  Customisation had been a popular part of reebok.com for over two years and it wanted to take this a step further into the mobile space.

Reebok has created an iPhone application, Your Reebok, that allows consumers to fully customize, and have the option to buy, a pair of Reebok shoes. People who download the application from the iTunes App Store can customize three shoe models: The Freestyle, The Classic Leather and The Ventilator. The designer can change up to 23 areas of the shoe, with a choice of 19 colours, four material options and adding personalized text. The designs can be shared with friends via email link or the whole world from the application – with the design being geo-tagged and added to the Your Reebok global community map. From the map all the other shared designs can be viewed and either bought or used as a canvas for customisation.