RSS (latest case studies)
How media usage is changing, all the latest trends in communications
About this section
By looking at so much great work we’re able to identify patterns in the way that media is being used across the world. This section will deliver regular analysis of the way that brands are looking at communications, what trends are developing and what’s being copied from market to market.
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Trendwatch
Let me edutain you
Brands can seduce consumers by educating as they entertain. Welcome to the world of edutainment.
The art of edutainment
Communications that entertain and educate enable brands to seduce consumers and make them understand their USPs. Tom Himpe explains.
When Online Met Offline
Digital is now invading every aspect of our lives so the best campaigns should also seek to leave the online world, as Tom Himpe explains.
Generous times
Consumers expect brands to be good citizens so it's only natural they demand a little help. Alastair Ray identifies three strategies for giving.
The Wonder of Widgets
Widgets are the latest digital tools in a marketer's armoury. Kris Griffiths downloads a global selection.
Microtrends
Incentivising consumers
As consumers build their own online empires brands will look to be part of the social web.
Advertising goes live
Although it's not a media first, Honda's much-hyped live TV ad on Channel 4 definitely stretched live advertising to a new limit.
Infotainment
Brands don't have to be subtle about the sell as long as they are open and, most importantly, entertaining.
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