Consumer incentives

22 July 2008

Social network pages and other consumer sites are the latest target for brands looking for ways to standout. Tom Himpe reports.

Advertising goes live

11 June 2008

Although it's not a media first, Honda's much-hyped live TV ad on Channel 4 definitely stretched live advertising to a new limit.

Infotainment

14 May 2008

Brands don't have to be subtle about the sell as long as they are open and, most importantly, entertaining.

Microtrends: Scheduling

06 May 2008

Just how do you persuade consumers to get excited about your message and the content you have created? Schedule it like a traditional TV show.