CMDglobal – Trendwatch, The art of edutainment, Communications that entertain and educate enable brands to seduce consumers and make them understand their USPs. Tom Himpe explains.

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The art of edutainment

4 September 2008

Communications that entertain and educate enable brands to seduce consumers and make them understand their USPs. Tom Himpe explains.

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The art of edutainment

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